Achieve Success for Your Website

A successful website is your company’s most important tool. Choosing the right team to design and develop your website is the most important decision in the beginning phases. Our small agency approach provides you with the proper guidance and educates you in making well-informed decisions throughout all phases of website development. Learn how our web team works with you in order to achieve success for your website:

Our Web Design Strategy

• Brainstorming Ideas For Your Website

  • This is the most exciting part of building your website. Together, we determine many important factors when designing and developing your site:

    • The concept complete with look and feel
    • All company information to be included within the website
    • The site structure, page by page
    • The required website functionality to be included within the website
    • Any additional special features to be included in the website
• Designing Your Website Concept

  • This is where we hit the drawing board. We use all info gathered from you, among other resources, and begin creating a series of mockups which bring your vision to reality. Here is a quick glimpse of how we come up with our thoughts and ideas:

    • Review of all your requests
    • Analyse your company’s existing brand
    • Compare all of your top competitors locally and nationally
    • Consider all current award winning website designs
• Developing Your Website

  • This is where we get our hands dirty. We take the revised and approved mockups and make it function, animate, capture and display data and do all that fancy web stuff you see all over the internet. Here are a number of web technologies our developers use:

    • HTML for the main structure
    • CSS for the design
    • Javascript, AJAX and JQuery for animation and other cool effects
    • VB, C# and SQL for data and other dynamic stuff
    • ASP.net to process it all
• Marketing Your Website

  • Now it’s time to put your website to good use. We will work beside you, from the beginning to the end of the project lifecycle, to develop the best marketing plan for your website:

    • Search engine optimization
    • Keyword copy writing
    • Back-linking campaign
    • SEO through video
    • Social media marketing
• Monthly Maintenance

  • Your website is always going to be a work in progress. Once we have completed the terms of the project and you have signed off on your new website we will outline a plan for monthly maintenance. Here are just a few reasons to maintain your new site:

    • Keep up to speed on web design and web technology trends
    • Changes in company information, products and/or services and company policies
    • Quarterly marketing campaigns and any social media marketing efforts
    • Changes in industry wide information
    • Security updates for web applications and databases

Take Full Control of Your Website’s Content

Managing your website after it has been launched is an important part of achieving success online. Setting up a Content Management System enables you to make simple changes to your site, without having to outsource it to us or another developer. A CMS will save you time and money. There are many advantages to integrating a CMS in your website. Some of them are:

The Many Advantages of a CMS

• Benefits For Your Marketing Team

  • Your Online Marketing Team will now be more proactive than ever before. Managing your content in a more organized fashion allows your team to focus their efforts on a higher level and accomplish much more than ever before:

    • • Online Administration
      • Workflow Management
      • Versioning and Rollback
      • Out of the Box Templates
      • Global Brand Consistency
      • SEO and Metadata
      • Out-of-the-Box Templates
      • Multi-Lingual Management
      • Granular Rights for Users
      • Custom Theme Presentation
• Benefits For Your IT Team

  • You, or your in-house IT team, will have the ability to manage simple tasks such as updates, adding new pages and adjusting site navigation. There are many other ways your CMS will pay for itself:

    • • High Return on Investment
      • Highly Flexible Architecture Using .NET Framework
      • Advanced Caching for Speed
      • Video Library and Amazon S3 Support
      • XHTML and WAI Compliance
      • Better Efficiency
      • Third Party Integration
      • Webfarm and Webgarden Support
      • Support for Multiple Databases
      • NTLM and LDAP Authentication
• Benefits For All Business Users

  • Delegate roles within your CMS allowing anyone within your company to manage content regardless of their expertise level on the web. All departments can now be proactive in maintaining your company's information online and eliminate any bottle-neck effects which happen from relying on one source. Here is why it's as easy as the click of a mouse:

    • • Construct landing pages on the fly
      • Easy-to-deploy modules
      • Instantly ready to be indexed
      • Dynamically generated site maps
      • Built in meta data input fields
      • Templates and Stylesheets are easy to apply

• VIEW OUR CMS

Make a Great First Impression

When designing and developing your website many details are considered. An important part of your website's success is how much excitement and inspiration your brand generates for your clients and community. When developing your creative strategy we use several creative outlets, as well as, learn about what makes your business unique. Whether building your company's brand from scratch or enhancing your brand with peripheral elements, RTS offers you a suite of creative solutions:

A Menu of Creative Service

• Flash Animation

  • Flash animation will bring your website or web application to life. Our team will guide you through the process from concept to creation and transform your website into an interactive tool your users will be excited to use. How far would you like to push this is completely up to you. Here are some typical uses which will help you decide:

    • Generate leads with banner ads that can capture a user’s data
    • Define a focal point on one area of your website
    • Training applications and product demonstrations
    • Integrate video and display interactive photo galleries
    • Dynamically build custom widgets that generate products on the fly
• Logo Design and Branding

  • Your logo defines your brand and is the core of your business. Whether your company, product or service is in need of refreshing or is completely new to the market, we will provide you with the logo and brand that makes the best impression and gets you noticed. We work with you closely to give you an image you are proud of:

    • We provide you a brand consultation
    • We begin to turn your vision into reality

Get Results for Your Website

Developing your website’s marketing strategy is highly important for the health of your online business. Having an effective strategy in place before your site goes live will assure your site is a total success. Our team will help you plan and manage all your internet marketing to obtain the highest visibility for your website. Get the best results on the web using a combination of our Internet Marketing Solutions:

A Variety of Internet Marketing Solutions

• Search Engine Optimization (SEO)

  • SEO will improve the visibility of your website’s page rank with organic, un-paid search results. We will work with you to create a successful plan using our suite of SEO techniques:

    • Client-side Coding
    • Server-side programming
    • Keyword selection
    • Back-linking
    • Google analytics and other Google Tools
    • Benchmark Evaluation
• Social Media Marketing

  • Improve the popularity of your brand with the power of social media. Our team will work to build the integrity of your online reputation and generate buzz throughout the top social media platforms. There are several advantages to being present in communities like Twitter and Facebook:

    • Great source for networking
    • Build your brand's equity
    • Build trust within the online community
    • Generate unique leads
    • Create buzz and emotion within the community

• ASK RTS ABOUT INTERNET MARKETING

Languages & Frameworks

Software & Web Platforms

	ASP.NET is a web application framework developed and marketed by Microsoft to allow programmers to build dynamic web sites, web applications and web services. It was first released in January 2002 with version 1.0 of the .NET Framework, and is the successor to Microsoft's Active Server Pages (ASP) technology. ASP.NET is built on the Common Language Runtime (CLR), allowing programmers to write ASP.NET code using any supported .NET language.
	Microsoft Visual Studio is an integrated development environment (IDE) from Microsoft. It can be used to develop console and graphical user interface applications along with Windows Forms applications, web sites, web applications, and web services in both native code together with managed code for all platforms supported by Microsoft Windows, Windows Mobile, Windows CE, .NET Framework, .NET Compact Framework and Microsoft Silverlight.
	Microsoft SQL Server is a relational model database server produced by Microsoft. Its primary query languages are T-SQL and ANSI SQL.The latest version of SQL Server, SQL Server 2008, was released (RTM) on August 6, 2008 and aims to make data management self-tuning, self organizing, and self maintaining with the development of SQL Server Always On technologies, to provide near-zero downtime. SQL Server 2008 also includes support for structured and semi-structured data, including digital media formats for pictures, audio, video and other multimedia data.
	We have extensive experience in using Adobe Photoshop, Illustrator, Flash, and Indesign. The aforementioned Adobe products allow us to design world-class websites. We are also heavy users of Adobe Acrobat. We like to use Acrobat Pro with our day-to-day web development by applying notes to our web design mockups.
	Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements and games. More recently, it has been positioned as a tool for "Rich Internet Applications" ("RIAs"). Flash content may be displayed on various computer systems and devices, using Adobe Flash Player, which is available free of charge for common web browsers, some mobile phones and a few other electronic devices (using Flash Lite).
	DotNetNuke is the leading Web Content Management Platform for Microsoft ASP.NET, powering over 600,000 production web sites worldwide. The flexible DotNetNuke platform functions as either a Web CMS or a web application development framework. Depending on your role within your organization, DotNetNuke provides powerful benefits to support your Web initiatives.
	Sitefinity CMS is an ASP.NET-based web content management system that is used for the construction and management of commercial websites, community portals, intranets, etc. The product's architecture leverages the .NET development patterns, including Master Pages, templates, standard and user controls, themes and CSS. It also supports an array of database systems, unlimited page layout freedom and the ability to integrate custom external applications.
	Joomla! is a free and open source content management system (CMS) for publishing content on the World Wide Web and intranets. It comprises a model–view–controller (MVC) Web application framework that can also be used independently. Joomla is written in PHP, uses object-oriented programming (OOP) techniques and software design patterns, stores data in a MySQL database, and includes features such as page caching, RSS feeds, printable versions of pages, news flashes, blogs, polls, search, and support for language internationalization.
	WordPress has a web template system using a template processor. Users can re-arrange widgets without editing PHP or HTML code; they can also install and switch between themes. The PHP and HTML code in themes can also be edited for more advanced customizations. WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles.
	BlogEngine.NET is an open source .NET blogging project that was born out of desire for a better blog platform. A blog platform with less complexity, easy customization, and one that takes advantage of the latest .NET features. BlogEngine.NET was designed using the current .NET framework and focused on simplicity, ease of extendibility, and innovative features. With BlogEngine.NET, we hope to create the natural blog of choice for all .NET developers world wide.